Food, Culture & Community
InterMountain Foundation
A Spokane nonprofit celebrating cultural connection through food, spirits, and music. We built its brand, its websites, and the marketing behind Crave! NW.
Visit intermountainpnw.orgThe Programs
Spokane, WA
Crave! NW
The foundation’s signature culinary event, featuring 40+ regional chefs a day. In 2024 and 2025 it ran in Spokane, Lynnwood, and Billings.
FOX 28 & FOX+
Crave! TV
A television series hosted by Chandler Baird and Chef Adam Hegsted, exploring regional restaurants and recipes built on local ingredients.
Spokane Valley, WA
Spokane Valley Farmers Market
A community market supported with its own website, video, print advertising, and sponsorship materials.
The Challenge
- Several programs, each with its own brand and audience
- No unified foundation identity
- Separate websites with no shared system
- A signature event that has to sell tickets, recruit vendors, and deliver for sponsors every year
What We Built
- InterMountain Foundation brand identity and website, with donations and sponsor recognition
- Four websites rebuilt on Next.js: the foundation, Crave! NW, Crave! TV, and the farmers market
- Chef, artisan, beverage-vendor, and volunteer application systems for Crave! NW
- Event print and on-site: posters, menu brochures, chef banners, badges, signage, and a branded tent
- Paid media across the Inlander, Spokesman-Review, iHeart radio, KXLY and FOX 28, OTT, billboards, Google, and Meta
- BECU-sponsored ticket giveaways: landing page, posters, and paid social
- Crave! TV production support and YouTube distribution
In the Field
Results
181,650 impressions from the 2024 BECU ticket giveaway
2,543 clicks and 910 contest entries
:30 TV spot aired 28 times on FOX 28
Crave! NW in three cities in 2024 and 2025
Crave! TV airing on FOX 28 and FOX+
One brand system across foundation, event, TV, and market
What This Proves
InterMountain Foundation shows how one accountable team can carry an organization from identity to platform to paid media. The foundation, its signature event, and its TV series work as one system instead of three separate efforts.