Big Horn Show
A high-density outdoor expo with integrated marketing, vendor coordination, and sponsor activation.
Client
Big Horn Show · 2015 — Present
Services
- Digital Platforms
- Audience Growth
- Brand & Design
- Event Marketing
- Media Production
Overview
A large-scale outdoor expo rebuilt as a repeatable system that coordinates vendors, activates sponsors, and markets across digital and physical touchpoints, so each year runs on infrastructure rather than one-off effort.
The Brief
- 01Complex vendor coordination at scale
- 02Sponsor visibility and activation needs
- 03Marketing across digital and physical environments
- 04Recurring event framework needed (not one-off)
Background
The Big Horn Show is a high-density outdoor and sportsman expo bringing hundreds of vendors and thousands of attendees together each year. Its scale demanded systems that could coordinate exhibitors, activate sponsors, and present a cohesive brand across every event surface, from the web to the show floor.
The Work
04 PhasesVendor Coordination System
Vendor onboarding and coordination built to manage a high-density floor without manual overhead.
Sponsor Activation Framework
A sponsor activation and placement framework spanning digital and physical touchpoints.
Integrated Marketing
Marketing coordinated across web, email, and on-site so the show speaks with one voice everywhere.
Brand & Event Media
A brand identity system for expo environments, plus event media capture and distribution.
Gallery
The Outcome
“Big Horn Show demonstrates how expo-scale events require integrated systems, not isolated marketing, to coordinate vendors, activate sponsors, and build a repeatable brand.”
Scalable vendor management system operational
Sponsor integration across digital and physical touchpoints
Cohesive brand presence across all event materials
Repeatable framework for annual execution