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Case Study

Outdoor Media + Commerce

Northwest Fishing Network

A multi-channel outdoor media and commerce platform serving anglers across the Pacific Northwest.

The Challenge

  • Fragmented audience channels across broadcast, web, and social
  • No unified commerce integration
  • Event and content systems disconnected
  • Sponsor monetization scattered across platforms

What We Built

  • Scalable CMS with integrated commerce
  • Multi-channel content distribution (broadcast, streaming, web)
  • Event registration and ticketing integration
  • Sponsor placement and monetization framework
  • Email lifecycle and audience retention system

In the Field

Two anglers waist-deep in a clear, rocky river release a huge white sturgeon that stretches between them
On the water
Behind the scenes on a Northwest Fishing shoot: a videographer films a wide river with a caged camera rig and shotgun mic beside the host in waders
Behind the scenes
Smiling angler in a bucket hat and Northwest Fishing sunburst tee holds up a walleye on open blue water
Northwest Fishing shop
Angler in a maroon Northwest Fishing hoodie and cap celebrates with a trout on a forested mountain lake
Northwest Fishing shop
Angler in a maroon Northwest Fishing beanie lifts his rod inside a quilted ice-fishing shelter
Northwest Fishing shop

Results

Multi-channel outdoor media platform operating year-round

Commerce-enabled content distribution

Regional event integration (Extreme Fishing Events, Big Horn Show)

200+ broadcast productions

Sponsor monetization across digital and live events

What This Proves

NWF demonstrates how a unified platform connecting content, commerce, events, and sponsorship creates compounding value — not isolated campaign results.

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